Where in the world did December and the first week of January go? I just cannot believe how fast time seems to move as an adult and I hear it just goes faster as we age. I’m back to check-in on the goals I posted on January 1st of 2013. Overall, this year was quite a journey in terms of all the major life changes that happened. We bought our first house, adopted a dog a week later, and started renovating our house the same day we adopted our dog! Seven months later, the renovation was finished and we could start to decorate, organize, and create some systems that we went without for over half a year. To say I didn’t spend as much time on my business as I wanted to would be putting it modestly. I had some big dreams for this year, and while not all of those dreams came true, many other dreams did.
Let’s look back on the goals I had for my business last year.
Goal #1: Streamline my post-wedding and post-session workflow (so this part of my business that is far from my favorite takes even less time) .
I definitely moved forward in this area. Culling, editing, and the other workflow items now happen very quickly and efficiently. However, there are some things I would like to add to my workflow such as sending vendors photos, perhaps introducing a same-day slideshow, and integrating new client gifts.
Goal #2: Get the branding ball rolling (I may not have enough money to fully have branding implemented by the end of the year, but I definitely want to get the ball rolling because it’s something I believe will be instrumental to my success).
This is something I worked on. I don’t have it all figured it out yet, but the ball is definitely rolling! I have contacted some branding experts and artists I am interested in working with. I’m not sure exactly about the timing, but it is something I want to work on this year.
Goal #3: Meet and work with even more lovely people.
I definitely checked this one off! I feel so incredibly blessed to work with all the people I do. Every single session, wedding, and consultation from 2013 was a dream come true. That might seem like an exaggeration, but it’s not. I was holding back tears at every wedding because I was just so overjoyed for each couple. They left me grinning for days! I fell in love with the families I photographed. How did I become so lucky? I love this part even more than the photography part of my business.
Goal #4: Become more positive.
I will say that like life does, last year had its ups and downs. I was not perfect about staying positive the whole year, but overall, I feel that I started the year in a much different place than I ended it in. I became more reflective, I analyzed my thoughts, and I worked at being happier much more toward the end of the year. It’s a daily task, but overall, I feel very optimistic!
Goal #5: Blog three times per week (I would like to be more consistent in my blogging in order to connect with my followers, friends, and clients).
I started the year off strong with this but fell flat when weddings, sessions, and our renovation took over my life. I’m reevaluating what will be best for me this year. Now that we have a separate personal blog, House Made of Marital Glue, I don’t think three times a week is realistic for this blog. I want to stay consistent, but I also want to have quality content. I’m still not sure where that happy medium lies. I hope to figure it out as I try some new things at the start of this year.
Goal #6: Marital Gluesday (I have deemed that Tuesdays starting next week will be Martial Gluesdays where I continue to share my perspective on marriage and little glimpses into my marriage) – This is what the “glue” stands for in the title.
I definitely worked on keeping this series running, but I think once a week (which is what I aimed for) was difficult. As much as I love talking about marriage, I had a hard time coming up with ideas that I could actually write about and take photos for. I don’t want to force myself to write about things when I’m not feeling inspired. I don’t think that will help anyeone. I think this will be more of a “when I’m feeling inspired” type of series that won’t be something I post on a regular basis. Also, our new blog is basically all about this topic with may different categories involved.
Goal #7: Read one business book a month (I learned from Zach and Jody that the average millionaire reads one business book per month, so I will do the same!) .
I read a few business books as well as some spiritual and some literature that’s been on my bucket list. I didn’t perfectly fulfill this goal, but I feel like a stronger, more educated person which was the thought behind this goal. I want to continue reading business books, but I also want to analyze what other books are teaching me that I can apply to my business (whether they are personal, spiritual, or even just fiction).
Goal #8: Take time off (When I set aside time to do nothing, I tend to do something business-related which defeats the purpose. This year, I would like to actually take time completely off to recuperate).
Hmmm…my husband would say that this is nearly impossible for me. Renovating our house during my busy season was not in my plans at the beginning of the year, so resting hasn’t been something I’ve been able to do much of. Taking time off this blog did help me get extra time, but I tend to fill extra time with other things. This is something I definitely want to work on more this year.
Overall, considering all the changes this year brought, I am proud of how this year went for my business. I don’t feel I need to grow my business at a certain speed because I want to cherish every client that comes into my life. I don’t want to feel pressured to match anyone else’s expectations.
I also set a bunch of goals for my personal life, but I reflected and set new goals in that area on our Marital Glue blog here. I also set some business-related goals there as well, so head over there if you are interested.
What goals do you have for the new year?